Érico Dias
Physical + Digital Experience Systems
I design systems that combine physical products and digital experiences to help businesses increase customer return, engagement and word-of-mouth.
Through limited editions and interactive layers, a simple object becomes an entry point to stories, rituals and actions that extend the experience beyond the space.
Projects include Coffee Passport (cafés), Wayfare (cities) and Mare Nostrum (Mediterranean culture), all built to turn identity into something people live, repeat and share.
Background in graphic design, apparel and web development — connecting culture, product and technology into clear, usable systems.
Work with meSystems that make customers return
and share your space.
Limited Editions
Co-branded t-shirts or tote bags inspired by your space, designed to create desire, identity and direct sales.
Customer Activation
Each product unlocks a digital experience with rituals and actions that increase repeat visits and engagement.
Data & Community
Capture valuable customer insights and build a community that interacts, returns and shares your brand naturally.
What this creates for your business
More repeat visits
Customers come back to complete experiences, not just to consume once.
Higher engagement
People interact with your space beyond the visit through rituals, actions and digital layers.
Organic content
Your customers naturally share their experience, turning into authentic promotion.
Stronger identity
Your brand becomes something people feel, wear and remember.
Customer data
Capture valuable insights and build a direct connection with your audience.
New revenue stream
Limited editions create direct sales with no need for complex infrastructure.
RICOSDIAS.COM
A selection of phygital products built from Valencia.
COFFEE
PASSPORT
Loyalty system for specialty cafés
WAYFARE
Travel companion for cultural discovery
MARE
NOSTRUM
Mediterranean dinner planner
CHIRPY
Digital pet with parental controls
LOS
DÍAS
NFC-enabled phygital garments
SOUND VOYAGER
Digital Modular Synthesizer
GRAINR
Digital Granular Synthesizer
Turn every coffee
into a reason to return.
A phygital loyalty system that transforms a simple purchase into a recurring digital experience — built for cafés that want loyal customers, not just visitors.
The customer buys the passport
A co-branded physical product — a totebag or collectible — sold at your counter.
They scan, tap and open the app
Each interaction activates a digital layer: a visit registration, unlocking a coffee origin story, a reward.
They interact and create UGC
The passport enables visitors to share photos and reflections — which the barista moderates and curates for the physical space and social media.
They unlock and come back
The experience builds with every visit — giving people a real reason to return and share, through badges and prizes.
- More repeat visits — customers come back to complete the experience
- Higher engagement — the brand extends beyond the physical space
- Organic reach — customers share their unlocked moments naturally
- Stronger identity — your café becomes a place people belong to
Let's build this for your café
Latest articles.
Ver todos los artículos →Brands I've worked with
From Italian synthesizer makers to Norwegian music schools — building creative systems across borders.
Soundfreak
Italy · SynthesizersApparel, logo, illustrations & web development
Dreadbox
Greece · Synthesizers & EffectsT-shirt design & marketing campaign
Todd Barton
USA · Composer & Sound DesignerLimited edition t-shirt collaboration & digital painting
Sunnhordland folkehøyskole
Norway · Music Production SchoolIllustration & digital painting for classrooms
What clients say.
I'm very pleased with Érico. He is professional and creative. I'm so grateful for his help with my marketing endeavours.
For years I had been wanting to decorate my classroom with some colourful posters that brought life to the room, and at the same time inspired my students. I came across Érico and found the perfect solution. The classroom looks much better now and the students are curious to find out what those synths do. It was a win win! Totally recommend it!
Let's build
something together.
Have a project in mind? I'd love to hear about it.
Message sent! I'll be in touch soon.
Or reach me directly at geral@ricosdias.com